Social Media Marketing: An Hour a Day
- ISBN13: 9780470344026
- Condition: USED – VERY GOOD
- Notes:
Product Description
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional … More >>
Social Media Marketing: An Hour a Day
Evans offers a good introduction and perspective into the psychology of social media marketing and has useful tools and resources to plan a social media marketing campaign by devoting time efficiently and effectively to this aspect of your business.
Rating: 4 / 5
Don’t waste your money on this book. Very thin in material. I felt like I was taking a Facebook quiz going through his exercises.
Not evil but I fell I wasted a few hours.
Rating: 2 / 5
As an eMarketer, I am well aware of Social Media marketing and Web 2.0 (now 3.0 for a while). This book, however, is a great gathering together of all the ideas around the history, current status, campaign planning and campaign execution of a social media campaign.
The author, as a traditional advertising agency executive, is able to bring his traditional experience to the table and effectively use his old insight to gain new insight into the new ways of marketing, namely online and social.
But the author should be a writer of prose (or textbooks). The book is very wordy and lengthy (like reading a legal casebook at times).
Overall, though, I’d give this book 5 stars if it weren’t so wordy, for so looooong. I’d give it 4.5. The author does know his stuff and this book brings together an entire approach to social media marketing. And, equally importantly, why you would do it. We’ve ignored PR on the web for far too long. 10 years ago I tried to get people to understand the importance of using the web for public relations. All the bad news used to rank in search and I couldn’t figure out why it was hard to get clients to understand this. In the uber-social web today, it is even more important. Critical to a business!
I bought a Ford car and it was terrible for a 1.5 year old vehicle. I blogged to everyone I knew. Even a direct phone call to Ford didn’t help. They were like, well, what can we do. The dealer is indepedent. Call them. They didn’t care – they sold me the crappy car. I told them I’d blog and they were like, well, do whatever you want. Is it any wonder that North American car makers lose billions a year. They don’t care about what the customer is saying at all!! And, WHY do we give them money?
Next time, I’m buying Japanese! But, this is an excellent book despite the wordy prose. It’s a recommend from me. A great guide to go forward as a web marketer over the next phase of the Internet and what it has morphed into in this era.
Rating: 4 / 5
While I don’t think it’s realistic to try and do social media marketing on one hour a day, especially with the amount of work involved, what I appreciate about this book is the attention the author gives to the strategy behind social media marketing. The author provides resources and worksheets that the reader can use to help them plan out their social media strategy, and also details what the reader will need to do in terms of actually engaging their audience as opposed to just advertising to them. Best of all what this author writes about can be applied across a variety of social media technologies, even if and when that technology changes.
Rating: 5 / 5
This is a good guide for how business people can discover and develop opportunities using the many different social networking sites available today. It covers the fundamentals that apply to all of these type of sites not just the latest or greatest.
Rating: 4 / 5