Product Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
This paper deals with a specific issue in project marketing, namely project co-development, presented as a relational and cooperative form of exchange in the pro… More >>
Co-development as a marketing strategy in the construction industry
