Product Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The literature on catalog buying is heavily skewed to the business to consumer (B2C) area and increasingly is orientated to the multi-channel world of shopping c… More >>
From catalog to Web: B2B multi-channel marketing strategy
