Product Description
DISCOVER… · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven “live promotion” techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publici… More >>
RED HOT INTERNET PUBLICITY: An Insider’s Guide to Promoting Your Book on the Internet
Book arrived quickly and in perfect condition.
Rating: 5 / 5
Red Hot Internet Publicity was a great resource for doing a virtual internet marketing campaign for my books RED RAGERed Rage, a murder mystery, and THE CHEAPSKATE’S GUIDE TO HOME DECORATINGThe Cheapskate’s Guide To Home Decorating: How to Make, Find, or Buy Inexpensive but Stylish Decor both are found on Amazon. With Penny’s advice I’ve developed a website and started a blog. I’ve also done email blitz. I thought it was so good that I sent a copy of it to my friend after she published her book.
Rating: 5 / 5
As early as 2006, book publicists and marketing experts noted that traditional types of book publicity and marketing were defunct, having been replaced by various forms of communication on the Internet. Here Sansevieri (M.B.A., Katholieke Hogeschool Leuven, Belgium; CEO and founder, Author Marketing Experts, Inc.; best-selling author of five books; internationally recognized book marketing and media relations expert; inventor, Virtual Author Tour), a top, hands-on visionary, industry leader, and Internet publicist previously hired by four of the largest New York book publishers to mentor their staffs and leading authors, provides an easy-to-read, understandable, updated guide to Internet publicity and marketing for book authors and other interested professionals. Arranged into chapters covering all forms of social media, it addresses publicity and marketing issues as they relate to online book tours, author websites, linking and affiliate programs, search engine optimization, keywords, author blogs and blogging, tagging, podcasting, social networking, microblogging, virtual book events, virtual networking, online syndication, automating your marketing, email newsletters, e-books, press releases, and more. While not presented as a hands-on, how-to-manual, with step-by-step, nuts-and-bolts screenshots, this insightful, helpful, and noteworthy overview by an expert on promoting your book (and yourself) online is packed with information, advice, and many useful value-added features, not limited to article contributions by insiders, sidebars, bonus chapters, a selected bibliography of print and online resources, and worksheets. Worthwhile, well- presented, and nicely- organized, it will be of significance, interest, and usefulness to book authors and other professionals who desire to self-promote and market on the Internet. Highly recommended for specialized and general readers, this reference publication belongs in many public library collections–The Librarian’s Review of Books, [...]
Rating: 4 / 5
overall its decent for what it is.
You have to get through about half the book before the more meaty stuff begins, but I’d definitely recommend it as a must read for anyone looking to establish a presence through blogging and social networking.
Rating: 4 / 5
Penny C. Sansevieri’s Red Hot Internet Publicity has lit my fire! It’s a 2009 edition that takes Internet publicity almost up to the minute. Topics that I read with vigor include getting higher ranking on Google, setting up a web page with a “power corner”, font size, blogging tips, the importance of tags and keywords, how to set up a virtual blog tour, and so much more. Sansevieri lists a multitude of sites that I should be on to promote my books. She gives page after page of resources and communities with enough information to help me decide on the ones that are just right for me. Highly recommended for all writers who want a Web presence!
Rating: 5 / 5