Product Description
A great how-to for marketers looking to take a large step into the future of advertising and its most important platform – online digital video. The book delivers a simple step-by-step approach that makes it easy for marketers to assimilate. In addition, exclusive interviews with over 80 industry experts provides top-notch insights for even the most experienced marketing professionals…. More >>
This book was great for me. I had known of video marketing, since I use the Internet but, I did not know about the rapid growth of this industry or how I could become a part of using video marketing for my own business until I read this book. I love that it took perspectives from many different angels, i.e. video production, marketing, PR, legal, etc.
I also appreciate the tone and lanugage and read of this book; it was a smooth and understandable flow. I didn’t feel overwhelmed by approaching this new area because of the way the information was presented.
This well rounded view has given me the confidence and tools I need to start my own video marketing campaigns — and to continue to learn more about this growing area.
Rating: 5 / 5
Marketing is a crucial component for any business. However, marketing today is very different than the past. The public is savvy; you have to capture their attention quickly as they are bombarded with over 8,000 ads per week. Kizorek says that “6 out of 10 high-speed Internet users download online video content on a regular basis”. She provides concise information on how this can be accomplished. Videos are taking over the Internet changing the world of marketing forever.
This carefully written and well documented book details the evolution of the Internet, explains why you should use video, and what it takes to produce a quality video that people will watch. Even though topics are not covered in depth, the reader will be able to recognize if this is something that will work for their business. The easy to read format, slick pages, selective photos and usefulness of the appendix makes this an excellent tool for establishing your web based marketing plan.
Deltareviewer
Reviewing for Real Page Turners
Rating: 4 / 5
Jessica Kizorek has touched on the future giving a forward view of how we will market the future – whether profit or not-for-profit. Kizorek has taken the idea of video on the net and adapted it to meet the driving demand of an ever increasing faster paced generation that uses the internet for study, research, evaluation, shopping and the list goes on.
The adage a picture is worth a thousand words is not eliminated from our vocabulary – today we have to revise that – the video provides not only a picture but a concept that communicates a message worth not only the thousand words, but engages the viewer in the concept – there is increasing awareness when we are seeing what we are hearing. That has a greater likelihood of creating a response.
Excellent material – prepared in an easily read format – worthwhile!
Rating: 4 / 5
If I was a marketing manager, I would be both fascinated and terrified by this book. It is clear that the marketing focus of any business will be more and more concentrated on web video. The success of YouTube and other sites like the racy offshoot called YouPorn demonstrate that people crave video and in many cases it does not have to be of the highest quality. A few weeks ago, I read in one of my computer trade journals that many of the online porn sites are now losing money rapidly due to the development of a site where people upload their homemade porn for viewing. Whatever you may think of the content, the viral and dynamic nature of the medium has to be a significant part of your marketing strategy.
My fascination would come from the fact that the web is a virtual gold mine. The potential to contact and cultivate new and existing customers is awesome and most businesses will have to tap it if they are to continue their success. High quality, original and imaginative video can literally circle the globe via viral marketing in a matter of hours. My terror is that the web is a very unforgiving medium, if you make a bad video, it can also crush you in a matter of hours and you can quickly become a global laughingstock.
As Kizorik demonstrates so clearly, it is the originality of the video that is generally the drawing card, not necessarily the quality. This lowers the bar so that people with weaker budgets can compete with the major players. The quality of image manipulation software has gone up and the price down, further increasing the competition from the small and independent shops. However, the wise business person should consider this a benefit, as the smaller shops quite likely are more original and could have a better understanding of what does and does not work on the web.
Kizorik covers the complete spectrum of web video, from examples of what has worked, to how to produce Internet videos to the details of avoiding legal entanglements. It is indeed exciting times, as is clear from this book; the Internet and software are proving to be a great leveler in the marketing field.
Rating: 5 / 5
Do you use the internet to market your business, product, or service? Notice that I did not say, “Do you have a website?” Anyone who thinks that internet marketing means having a website has just demonstrated that the internet marketing part of their business plan is doomed to failure.
The same is true for people who think that building an email list, having an opt-in page, or having a shopping cart means they’re in business online-are also way behind the curve. The content of this book will help put the reader on the crest of the newest internet marketing wave – video.
Though many of her examples are drawn from companies with big budgets like BMW, Burger King, and GMC, the techniques and processes that Kizorek lays out can be applied by anyone who has a digital camera and simple editing software. The book could have been made more useful if Kizorek had either offered recommendations – or a link to a website where the recommendations could be kept current.
For those wanting to do it themselves, the chapters she provides for volunteer organizations are worth their weight in gold. For me, all the quotes from a variety of industry sources were distracting. If I weren’t sold on the idea that I need to add online video to my marketing mix, I wouldn’t be reading the book. So, too, were the occasional grammatical errors (like using personnel in one business contract when the word needed was personal).
Those issues aside, the book is filled with practical helps that will save the reader time and money. Especially valuable are the sample contracts at the back of the book. I’ll keep this book as a ready reference.
Armchair Interviews says: If you want to take your internet marketing to the next level, you may want to read this book.
Rating: 3 / 5