The phrase isn’t commonly used in marketing literature.
The only use I have come across is when it used to mean ‘marketing for a profit-making organisation’ as distinct from ”social marketing for a not-for-profit’. That meaning doesn’t seem to fit your question.
Do you mean the use of ‘commericals’ in an advertising campaign?
Or do you just mean what are the negative effects of marketing full stop? And if so, do you really mean ‘marketing’ or just ‘promotion’?
What do you mean by ‘commercial marketing’?
The phrase isn’t commonly used in marketing literature.
The only use I have come across is when it used to mean ‘marketing for a profit-making organisation’ as distinct from ”social marketing for a not-for-profit’. That meaning doesn’t seem to fit your question.
Do you mean the use of ‘commericals’ in an advertising campaign?
Or do you just mean what are the negative effects of marketing full stop? And if so, do you really mean ‘marketing’ or just ‘promotion’?