Internet Marketing and e-Commerce
The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and most importantly, it shows how Internet Marketing fits in
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Just one word: A classic, out of date, no technical expertise,
Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structure and writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting – several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa – as such i can not recommend this book to my students, it is simply out of date and of no practical value.
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|Very Insightful,
An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the skills development we do on my team.
VP Business Marketing, Cisco Systems
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|A comprehensive reference source,
A comprehensive, easy to understand and practical application of theory and practice.
All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business.
Pat
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