articlemarketingexplained.com – The 4th secret to making article marketing pay off for you is long tails and bums. While article marketing itself has been around for decades, pretty much for as long as there have been articles, bum marketing has only been around for 2-3 years. The term Bum marketing was coined by Travis Sago because it’s supposed to be so easy that even a homeless bum on the street can use the method and make money. While I don’t know whether that exact scenario has ever been tested, I do know that the principle behind the method is proven. The main difference between regular article marketing and bum marketing is that in the latter you’re targeting specific key words or phrases so when people do a search on Google your article rises to the top. The keyword research is really what makes a difference in bum marketing, because you’re looking for words and phrases that are searched on as many times as possible, but still have a very low number of competing sites. For example, in the golf niche you wouldn’t target the phrase “proper golf swing” in your article. While it does have 16890 searches per month, it also has 50700 competing sites However, the phrase “overcoming golf swing inertia” has 2430 searches per month and only 524 competing sites/pages. Yes, the number of searches is much less than “proper golf swing” but you’re not dealing with nearly the amount of competition. The cool thing about targeting those “long tail” keywords is that it gives you a …
