- ISBN13: 9781847734877
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The force of the internet and the power of online consumers have dramatically altered the face of today’s world—and it’s essential for every business person to understand and use this resource to its best advantage. Digital Marketing clarifies the complex subject of e-commerce, presenting a simple eight-step strategy for success. Godfrey Parkin presents fascinating facts about both the history and potential of the Internet, and outlines some key tactics for ef… More >>


