Comments on: Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition http://internetmarketinghowtovideos.com/1136/media-promotion-marketing-for-broadcasting-cable-the-internet-fifth-edition/ Internet Marketing How To Videos Sat, 03 Dec 2011 17:13:49 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Anthony Reed http://internetmarketinghowtovideos.com/1136/media-promotion-marketing-for-broadcasting-cable-the-internet-fifth-edition/comment-page-1/#comment-2716 Anthony Reed Wed, 06 Jan 2010 18:51:32 +0000 http://internetmarketinghowtovideos.com/1136/media-promotion-marketing-for-broadcasting-cable-the-internet-fifth-edition/#comment-2716 This book is a typical college textbook. A lot of definitions... a lot of fairly rudimentary information. <br /> <br />It's a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field. <br /> <br />I also don't get the sense that the authors -- college professors-- have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch. <br /> <br />Therefore, I wouldn't recommend it to anyone currently working in media marketing, because you'll learn very little new knowledge. <br /> <br />But, as it's not presented as an intermediate or advanced book, it's a good resource for beginners. Rating: 3 / 5 This book is a typical college textbook. A lot of definitions… a lot of fairly rudimentary information.

It’s a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.

I also don’t get the sense that the authors — college professors– have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.

Therefore, I wouldn’t recommend it to anyone currently working in media marketing, because you’ll learn very little new knowledge.

But, as it’s not presented as an intermediate or advanced book, it’s a good resource for beginners.
Rating: 3 / 5

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